Why it matters

AI-powered technologies are entering every stage of media production, promising to make our work faster, more cost-effective, and less skill-dependent. Yet every aspect of this paradigm shift presents a whole set of challenges:
💚 How does AI impact the creative and cognitive processes involved in filmmaking? What are the potential biases it reproduces? 💚 Will AI oversimplify complex cultural narratives when dealing with heritage? 💚 How can we teach AI to students in a way that supports critical thinking, creativity, collaboration and human interaction?
Read more about AI Greenhouse
How we did it

Led by artist-researchers Nadia Piet and Pablo Núñez Palma, AI Greenhouse will organize a public event program and create the Creative’s AI Literacy Cookbook
a set of experimental pedagogy practices to contribute to the ethical, sustainable and community-driven integration of AI in filmmaking.
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Output
Documentary in the age of AI with Artefacto
In the age of generative tools, documentary begins with three commitments that underlie any method or style. First, credibility no longer rests on a photochemical trace but on making the process legible—what was actually recorded, what was generated, what is conjecture, and where gaps are left on purpose. Second, responsibility remains human: algorithms can assist, but choices about sources, thresholds of evidence, and ethical criteria are set by the filmmaker. Third, every film addresses someone—audiences, represented communities, curators—and in an environment dense with misinformation, authors must anticipate likely readings and misreadings and shape the work to withstand them. These commitments are not checkboxes; they are the ground on which the article proceeds, informing how we analyse archives, how we use synthetic imagery, and how we communicate uncertainty without surrendering clarity.


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(2019-25©)





