AI GREENHOUSE: Cultivating Responsible Engagement with AI in Filmmaking 🪴

AI Greenhouse is a two-year collaboration between the Netherlands Film Academy and AIxDESIGN to research and cultivate responsible approaches to AI in filmmaking and film eduction.

AI-powered technologies are entering every stage of media production, promising to make our work faster, more cost-effective, and less skill-dependent. Yet every aspect of this paradigm shift presents a whole set of challenges:

• How does AI impact the creative and cognitive processes involved in filmmaking?

• What are the potential biases it reproduces?

• Will AI oversimplify complex cultural narratives when dealing with heritage?

• How can we teach AI to students in a way that supports critical thinking, creativity, collaboration and human interaction?

Led by artist-researchers Nadia Piet and Pablo Núñez Palma, AI Greenhouse will organize a public event program and create the Creative’s AI Literacy Cookbook — a set of experimental pedagogy practices to contribute to the ethical, sustainable and community-driven integration of AI in filmmaking.