Why it matters
AI-powered technologies are entering every stage of media production, promising to make our work faster, more cost-effective, and less skill-dependent. Yet every aspect of this paradigm shift presents a whole set of challenges:
- How does AI impact the creative and cognitive processes involved in filmmaking? What are the potential biases it reproduces? - Will AI oversimplify complex cultural narratives when dealing with heritage? - How can we teach AI to students in a way that supports critical thinking, creativity, collaboration and human interaction?
Read more about AI Greenhouse
How we did it
Led by artist-researchers Nadia Piet and Pablo Núñez Palma, AI Greenhouse will organize a public event program and create the Creative’s AI Literacy Cookbook
A set of experimental pedagogy practices to contribute to the ethical, sustainable and community-driven integration of AI in filmmaking.
Watch the Project Unfolding
Still from the workshop Documentary in the age of AI with Artefacto
Output
What we made
Documentary in the age of AI with Artefacto
For the first AI Greenhouse event series we invited Barcelona-based film studio Artefacto
— longtime collaborators working at the intersection of non-fiction cinema, critical theory, and experimental AI systems — for a public lecture and hands-on workshop that moved beyond hype and panic toward thoughtful, transparent engagement with these tools.
With AI now capable of generating photorealistic images and cloning voices, documentary filmmakers faced an urgent question: How could we maintain trust and integrity when any image or sound could be synthetic?
The one-day workshop + lecture went beyond the hype and fear to offer practical frameworks for working responsibly with AI tools. Rather than mindlessly adopting or rejecting these technologies, participants learned to harness them transparently—developing workflows that made their process visible and their uncertainties explicit.
Related projects.
(2019-25©)
